Facebook quietly launched — or at least began testing — a new tool that has the potential of being quite useful for marketers: Audience Overlap.
Such a reign like Google is just only a "G" in the Alphabet by Sergey Brin and Larry Page. Which letters are the next to represent their game-changing thirst?
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Facebook is changing how it charges advertisers for click-based campaigns to make sure that, in return for their money, marketers are getting more than social currency.