In April 2013, Axe Appolo launched the campaign "Finding Vietnam's Second Person in Space", which last from April 10th to December 31st , 2015
VnExpress was the communication partner of the campaign and was in responsible for many activities such as broadcasting and advertising, building and managing the campaign's microsite, online interviewing the winner, etc.
The campaign's results all excessed the committed KPIs.
PR articles' pageviews: 1,935,333 (100% KPI) Traffic to the microsite: 79,278 (155% KPI)
The award gala night